CPG Marketing Account Director
Power Digital
Opportunity published from Greenhouse · applications stay with the original hiring source.
About the opportunity
Power Digital is an AI-Native Growth Firm combining world-class talent with proprietary technology like Omega and Iris to drive measurable business outcomes for leading and emerging brands.
We support 100 percent remote, in-office, or hybrid work styles for anyone legally eligible to work in the U.S.
We are seeking an experienced growth leader to own a portfolio of 4 to 6 CPG accounts, primarily across beauty, personal care, wellness, or food and beverage brands.
This role involves diagnosing core business constraints impacting client growth, challenging pre-existing assumptions with data, and formulating unified strategic solutions across DTC acquisition, retail execution, Amazon market share, and brand positioning.
Key responsibilities
- Employ AI technologies and leverage Power Digital's Nova ecosystem and Iris technology to enhance and optimize business processes.
- Run quarterly Power Circuit reviews to diagnose growth constraints across Business, Audience, Product, Messaging, Channels, and Measurement.
- Own senior client relationships, build multi-threaded contacts, and ensure QBRs drive decisions rather than report history.
- Consult on channel mix across DTC, Amazon, and retail, making recommendations on how channels cannibalize or reinforce each other.
- Coordinate paid, SEO, content, influencer, and creative teams around a unified account strategy.
- Manage retention and expansion, lead renewals, and grow MRR within your portfolio while maintaining 100 percent Pulse cadence and Power Circuit compliance.
- Manage and develop 1 to 2 direct reports by running regular 1-on-1s, building development plans, and owning performance reviews.
Qualifications
- Minimum 6 years of experience in CPG marketing, ideally with both DTC and retail brand experience.
- Strong understanding of how Amazon fits into a CPG growth strategy, including share of search, ASIN architecture, buy box, and sponsored versus organic balance.
- Familiarity with retailer relationship layers, including how Target, Ulta, Sephora, Whole Foods, or similar partners shape media investment decisions.
- Knowledge of CPG measurement methodologies, including MMM, incrementality testing, and in-store versus digital attribution.
- Fluency in upper-funnel channel strategy across content, SEO, YouTube, and programmatic.
- Comfortable managing creative-heavy accounts where briefs, asset velocity, and influencer strategy are critical.
- Track record of retaining and growing accounts while managing senior clients with strong brand opinions.
Nice to have
- Experience with cross-channel retail and digital strategy alignment.
- Background in scaling emerging or enterprise CPG brands.
- Expertise in advanced attribution modeling and incrementality testing.
- Prior experience utilizing AI-driven marketing operating systems.
Benefits
- Base salary plus commission opportunities.
- Robust Medical, Dental, and Vision insurance plans with up to 100 percent employer contribution towards employee monthly premiums.
- 401(k) plan with a 4 percent employer contribution match.
- Unlimited Time Off available on day one.
- Up to 4 hours per quarter for paid Volunteer Time Off (VTO).
- One-time 100 USD Work From Home (WFH) stipend automatically added to the first paycheck.
- Employee Assistance Program (EAP) and 12 observed U.S. national holidays plus 2 mental health recharge days per year.
Job details
- Location: 100 percent remote, in-office, or hybrid (U.S.)
Work Authorization
Must be legally eligible to work in the U.S.
About the company
Power Digital is a people-first firm built on curiosity, ambition, and accountability. We partner closely with our clients as an extension of their teams to identify what is truly blocking growth and determine what to do next.
Our culture values diversity in backgrounds and experiences, believing that the best technology makes great people better by expanding their capacity to think, create, solve harder problems, and make better decisions.
Application: UpVagas lists this opportunity from the hiring company or its recruitment platform. The application is completed at the original source.
Full listing
UpVagas condensed repetitive or legal boilerplate to make this page easier to read. The original hiring source contains the complete job description.
