Creative Strategist, Healthcare
Power Digital
Opportunity published from Greenhouse · applications stay with the original hiring source.
About the opportunity
Power Digital is an AI-Native Growth Firm combining world-class talent with proprietary technology like our Omega AI operating system to drive measurable business outcomes for leading and emerging brands.
We are currently building a talent pool via this job listing to assess qualifications for present and future Creative Strategist opportunities.
As a Creative Strategist, you will act as the lead ideator on strategic accounts, leveraging a robust understanding of paid social creative best practices, historical data, ecommerce trends, and consumer behavior to develop winning campaigns.
You will pitch new ideas, write scripts, oversee production and delivery, and analyze performance metrics such as CPA, CTR, ROAS, and brand awareness to optimize results.
Key responsibilities
- Leads the paid social creative strategy for 8-10 clients.
- Uses data insights along with consumer and brand research to design high-performing creative assets and messaging strategies.
- Collaborates closely with team members across internal departments, maintaining client communication, sentiment, and rapport.
- Continually audits accounts to identify winning ads, present data to clients, and dictate hypotheses and test strategies via monthly roadmaps.
- Writes strategic, consumer-centric, direct-response copy and structures video scripts with clear visual execution.
- Manages requests and output with the production team using Asana, reviewing assets and providing actionable feedback to editors.
- Pushes back on clients regarding timeline, scope, feedback, and direction to drive performance based on creative best practices.
- Employs AI technologies and leverages Power Digital's Nova ecosystem to enhance and optimize business and department processes.
Qualifications
- Proficiency with Meta Ads Manager and/or similar performance data tools like TikTok, YouTube, and Pinterest.
- Technically skilled at pulling and using creative performance data to analyze trends, insights, and inform creative roadmaps.
- Understanding of best practices for performance-driven creative with the ability to apply insights to daily work.
- Ability to write effective ad copy, structure scripts, and oversee execution with corresponding visuals.
- Strong communication and collaboration skills to work effectively with clients, production, and post-production teams.
- Proven ability to yield strong campaign results for clients through strategic, high-performing creative development.
About the company
Power Digital is an AI-native growth firm operating at the intersection of top-tier talent and proprietary technology.
For over a decade, we have partnered closely with brands across strategy, execution, and measurement as an extension of their teams to identify growth barriers and drive meaningful business results.
Our culture thrives on curious, ambitious, and accountable people who are committed to delivering excellence.
We utilize our proprietary AI operating system, Omega, and intelligence layer, Iris, to surface opportunities and execute work with speed and precision while keeping human judgment, creativity, and accountability central to our operations.
Full listing
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