Experience Analyst
MSQ DX
Opportunity published from Greenhouse · applications stay with the original hiring source.
About the opportunity
As an Experience Analyst at MSQ DX, you will play a critical role in understanding how digital experiences perform today and uncovering insights that shape future strategies.
Working across Analytics & Insights, Experience Strategy, Content Strategy, Experience Design, and Technology, you will leverage data, research, and analytical tools to evaluate customer behavior, search performance, and digital journeys.
Your work will help translate complex data into clear, actionable insights that inform experience strategy, content priorities, design decisions, and future-state recommendations.
From current-state assessments and performance audits to measurement frameworks and ongoing optimization, you will ensure our digital solutions are grounded in evidence and continually evolve to meet customer and business needs.
Key responsibilities
- Analyze website analytics, behavioral data, search performance, and customer journeys to uncover trends, friction points, audience intent, and opportunities for improvement.
- Conduct current-state analytics audits and performance assessments to establish benchmarks, identify gaps, and inform future-state experience strategies and recommendations.
- Evaluate SEO/GEO performance, organic search visibility, search intent, and emerging AI-driven discovery trends to identify opportunities for greater discoverability and engagement.
- Translate complex data from multiple sources and analytical tools into clear, actionable insights and recommendations for clients and internal teams.
- Partner with Experience Strategy, Content Strategy, and Experience Design to ensure behavioral insights and performance data inform customer journeys, content priorities, design decisions, and strategic roadmaps.
- Define and support measurement frameworks, KPIs, and success metrics aligned with customer needs, business objectives, and experience goals.
- Collaborate with Technology on analytics implementation, tagging strategies, event tracking, and data collection requirements, including supporting GA4/GTM implementation and quality assurance.
- Build and maintain dashboards, reports, and performance analyses that make data accessible, meaningful, and actionable.
- Support experimentation, A/B testing, and optimization initiatives by establishing baselines, analyzing results, and identifying opportunities for improvement.
Qualifications
- Minimum 3 years of experience in digital analytics, experience analytics, customer insights, digital performance, or a related discipline.
- Strong understanding of website analytics, customer behavior, digital journeys, and how data informs experience strategy and business decisions.
- Proficiency with Google Analytics 4 (GA4), Google Tag Manager (GTM), and Google Search Console.
- Familiarity with SEO/GEO, AI visibility, and behavioral analytics tools such as Semrush, Ahrefs, Peec AI, Microsoft Clarity, Hotjar, or similar platforms.
- Experience with data visualization and reporting tools such as Looker Studio, Power BI, Tableau, or similar platforms.
- Solid understanding of digital measurement, event tracking, tagging, data quality, and analytics implementation best practices.
- Strong analytical, problem-solving, communication, and data storytelling skills to interpret complex datasets and present findings to clients and cross-functional teams.
Nice to have
- Familiarity with experimentation, A/B testing, conversion rate optimization, and performance measurement.
- Agency or consulting experience.
Benefits
- Comprehensive health, dental, vision, life, and disability insurance for US-based employees.
- 401(k) plan with up to a 4% company match.
- Self-managed personal time off.
- Ongoing learning, mentorship, and professional development opportunities.
- Competitive compensation and cross-cultural collaboration for our Brazil team.
Pay Range
$85,000 — $110,000 USD
- Location: Remote (US)
About the company
MSQ DX is a full-service experience design and technology consultancy dedicated to delivering connected, optimized digital solutions that spark conversations and fuel exponential growth.
We help complex organizations create smarter digital products and experiences that deliver meaningful customer and business impact by bringing together strategy, technology, design, data, and AI-enabled approaches.
Our core values drive everything we do, cultivating a vibrant culture for extraordinary people while maintaining high standards of value for our clients and stakeholders.
We believe in creating an environment where everyone can do meaningful work, grow their skills, and feel supported by a caring team.
Full listing
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