F & B Marketing Manager
Accor Hotels
Opportunity published from SmartRecruiters · applications stay with the original hiring source.
About the opportunity
The F&B Marketing Manager at Delano Miami Beach is responsible for developing, implementing, and executing strategic marketing initiatives to promote the hotel and its food and beverage offerings, drive brand awareness, and support revenue generation.
Working under the general guidance of the Director of Marketing, this role ensures all marketing efforts align with brand standards and business objectives while overseeing digital content, social media, partnerships, advertising, and promotional campaigns.
The manager will work closely with management to create a vibrant brand presence, enhance customer engagement, and drive revenue growth across key venues including Gigi Rigolatto, Mimi Kakushi, Rose Bar, and Café Delano.
The position requires strong collaboration with F&B, Culinary, Operations, Sales, Revenue, and Membership teams to market dining experiences, support on-property activations, and deliver exceptional guest service in a fast-paced luxury lifestyle environment.
Key responsibilities
- Develop and execute the food and beverage marketing strategy for Delano Miami Beach, focusing on Gigi Rigolatto, Mimi Kakushi, Rose Bar, and Café Delano to drive reservations and outlet revenue.
- Maintain a rolling F&B marketing calendar covering seasonal menus, holidays, special events, and dining promotions in coordination with outlet leaders and Operations.
- Manage F&B email marketing through SevenRooms, monitoring database growth, segmenting audiences, and scheduling campaigns to encourage return visits.
- Lead campaign planning across email, social, paid media, and reservation platforms, briefing creative partners and ensuring accurate copy, offers, and booking links.
- Maintain accurate F&B menus, hours, offers, and reservation details across guest touchpoints, hotel website updates, outlet listings, and on-property collateral.
- Brief and oversee the production of marketing materials, coordinating photography and video shoots with outlet teams and creative partners.
- Collaborate with cross-functional teams to market dining experiences, identify local partnerships, and coordinate outlet support for approved media and influencer visits.
- Lead weekly F&B marketing check-ins with outlet and operations leaders, coordinate with corporate teams, and manage approved marketing budgets and vendor deliverables.
- Report monthly on outlet marketing performance, including database growth, email engagement, reservations, repeat visits, and attributable revenue.
Qualifications
- High school diploma or equivalent education required; Bachelor’s degree in Marketing, Communications, Hospitality, or a related field preferred.
- Minimum 3 to 5 years of marketing experience, preferably in the hospitality, travel, or luxury lifestyle industry.
- Strong understanding of branding, digital marketing, public relations, and social media strategy, with proficiency in digital marketing tools.
- Experience working with design teams or creative agencies to develop branded materials and content.
- Excellent verbal and written communication skills in English to write compelling content and communicate professionally across departments.
- Highly organized with strong project management skills and the ability to manage multiple campaigns simultaneously.
- Ability to analyze data and marketing KPIs to evaluate campaign effectiveness and ROI.
- Experience coordinating PR and influencer outreach, including press visits and media engagement.
- Proficiency in Microsoft Office Suite; Canva or Adobe Creative Suite is a plus.
Nice to have
- Bachelor’s degree in Marketing, Communications, Hospitality, or a related field.
- Proficiency in Canva or Adobe Creative Suite.
Job details
- Location: Miami Beach, FL
- Employment type: Full-time
Additional information
- All candidate information will be kept confidential according to EEO guidelines.
Application: UpVagas lists this opportunity from the hiring company or its recruitment platform. The application is completed at the original source.
Full listing
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