Group Director, Lifestyle
Power Digital
Opportunity published from Greenhouse · applications stay with the original hiring source.
About the opportunity
Power Digital is seeking a Group Director, Lifestyle to act as the senior client relationship and revenue leader for consumer product brands operating primarily through traditional D2C ecommerce and other sales channels.
You will manage your portfolio like a fund manager, overseeing accounts with longer, higher-consideration purchase journeys, complex CAC payback economics, and multi-touch conversion funnels.
As a portfolio growth owner, talent multiplier, and AI-native systems thinker, you will personally own executive relationships and expansion revenue for the top of your portfolio while holding your team to the same high standard.
You will coach Account Directors to operate as AI-Native Growth Directors, shape your division's go-to-market position, serve as a thought partner to leadership, and represent Power Digital in the market.
Key responsibilities
- Own net revenue retention and expansion MRR for the division, meeting or exceeding a 60% Expansion-to-Churn Ratio (ETCR) on a trailing 3-month average.
- Personally manage executive relationships across the top 30-40% of the portfolio by MRR and maintain an accurate, self-owned retention forecast weekly.
- Track vertical-specific marketing signals including CAC payback period, average order value trends, and consideration-cycle length to diagnose risks early.
- Partner with Account Directors to build consultative business cases and lead common Lifestyle expansion paths such as BNPL integration and lifecycle marketing.
- Directly manage Account Directors, oversee supporting pods, and coach teams on AI-native workflows, tools, and processes.
- Own hiring, staffing, capacity, career pathing, and performance evaluations for the division using radical candor and actionable feedback.
- Utilize Omega and Iris across the portfolio, design AI workflows, and set division-level AI quality standards and tool adoption.
- Partner with the Managing Director and VP to forecast churn, service expansion, new business, and efficiency while supporting P&L profitability.
- Represent Power Digital in the market through speaking engagements, content creation, and executive-level client interactions.
Qualifications
- 10+ years of leadership experience in a digital marketing agency, including D2C client work in higher-AOV or durable goods categories at the AD level or above.
- Department leadership and management experience, with a proven track record of directly managing Account Directors or senior marketers.
- Deep marketing fluency in higher-consideration D2C purchase journeys, multi-touch attribution, and CAC payback period economics.
- Comprehensive channel and program strategy expertise across paid social, paid search, email/SMS, lifecycle, and content for longer consideration cycles.
- Advanced measurement expertise in CAC payback periods and LTV modeling, with experience presenting alternative methodologies to C-suite stakeholders.
- Familiarity with financing and BNPL integration, D2C ecommerce platforms (Shopify), and lifecycle marketing platforms.
- Proven track record of contract negotiation, client retention, portfolio growth, and delivering high NPS and retention metrics.
- Experience managing a P&L for profitable growth and forecasting business pillars.
- Entrepreneurial spirit with a strong drive for building product and go-to-market strategies.
Nice to have
- Experience presenting to and pushing back on C-suite and VP stakeholders with data-backed strategies.
- Background in developing and leading AI-driven operational workflows or proprietary automation prototypes.
- Recognition or thought leadership in Lifestyle or higher-AOV D2C marketing verticals.
- Active involvement in industry speaking or content creation for digital marketing.
Benefits
- Base salary plus commission opportunities.
- Robust Medical, Dental, and Vision insurance plans with up to 100% employer contribution towards employee monthly premiums.
- 401(k) plan with a 4% employer contribution match.
- Unlimited Time Off available on day one.
- Up to 4 hours per quarter for paid Volunteer Time Off (VTO).
- Fully flexible work environment (full-remote, in-office, or hybrid) with a one-time $100 USD WFH stipend.
- Employee Assistance Program (EAP) and 12 observed U.S. national holidays plus 2 mental health recharge days per year.
Job details
- Location: 100% Remote, In-Office, or Hybrid (U.S.)
Work Authorization
Must be legally eligible to work in the U.S.
- Compensation: Base salary + commission opportunities
About the company
Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology.
For over a decade, we have partnered with leading and emerging brands across strategy, execution, and measurement to drive measurable business outcomes and solve complex growth challenges.
Our teams use Omega, our AI operating system, and Iris, our proprietary intelligence layer, to surface opportunities faster, investigate performance drivers, and execute work with precision.
We believe the best technology makes great people better, keeping human judgment, creativity, and accountability central to everything we do.
Key details from the source
- We support 100% remote, in-office, or hybrid work styles for anyone legally eligible to work in the U.S.
Full listing
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