Lead Data Analyst, Marketing
Launch Potato
Opportunity published from Greenhouse · applications stay with the original hiring source.
About the opportunity
Launch Potato is seeking a Lead BI Developer to own the reporting infrastructure that powers decision-making across our Credit Cards, Make Money/Manage Money, Banking, and Marketplace verticals.
You will be embedded with the business from day one, partnering closely with Yield, Paid Media, and Account Management teams to uncover trends and connect data work to real business decisions.
You will own reporting end-to-end, from pipeline to dashboard, working with messy third-party data and translating insights into actions that move the business.
This role offers a clear growth path into becoming a proactive analytical partner who helps the team see around corners and make confident, self-service data-driven decisions.
Key responsibilities
- Audit existing reporting consumption, identify discrepancies and redundancies, and develop a roadmap to standardize reporting across assigned verticals within your first 30 to 60 days.
- Architect complex models and execute advanced LookML development with full understanding of downstream impacts.
- Connect data directly to performance marketing optimization levers, including campaign performance, conversion rates, and revenue per session.
- Conduct proactive retrospective analyses across experiments, creatives, offers, seasonality, and CAC performance.
- Drive reporting adoption and leave teams more data-literate through education, best practices, and a standardized reporting suite.
- Surface problems early, trace discrepancies to the source with analytical rigor, and act as a trusted technical owner end-to-end.
Qualifications
- Minimum 7 years of professional experience in business intelligence or analytics, with direct exposure to performance or affiliate marketing.
- Expert SQL skills and comfort working with unstructured, complex raw data without relying on clean models.
- Advanced LookML development experience, or equivalent expertise in Power BI or Tableau.
- Proven track record of reporting ownership, building and standardizing dashboards, and driving team adoption.
- Strong business acumen, curiosity, and the ability to connect data insights directly to business levers and decision-making.
- Excellent communication and collaboration skills to build trust with stakeholders and deliver context-driven insights.
Benefits
- Base salary range of $120,000 to $150,000 per year, paid semi-monthly.
- Profit-sharing bonus and competitive benefits package.
- Remote-first work environment across 18 countries.
- Opportunity for career acceleration in a profitable, bootstrapped company.
Job details
- Position: Lead BI Developer
- Location: Remote-first team across 18 countries (South Florida HQ)
Base Salary
- $120,000 to $150,000 per year
About the company
Launch Potato is the discovery and conversion company, reaching tens of millions of people every month through brands like FinanceBuzz, All About Cookies, and OnlyInYourState.
We connect discovery, intent, and performance to create predictable, high-value customer acquisition at scale across finance, travel, and entertainment.
We operate as a profitable and bootstrapped company with a remote-first team spread across 18 countries.
At Launch Potato, we measure work by impact rather than activity, fostering an environment of direct feedback and continuous growth where ordinary people make themselves extraordinary.
Full listing
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