Lead Data Analyst, Marketing
Launch Potato
Opportunity published from Greenhouse · applications stay with the original hiring source.
About the opportunity
Launch Potato is seeking a Lead BI Developer to own the reporting infrastructure that powers decision-making across our Credit Cards, Make Money/Manage Money, Banking, and Marketplace verticals.
In this role, you will be embedded with the business from day one, partnering closely with our Yield, Paid Media, and Account Management teams to uncover trends, conduct retrospective analyses, and connect data directly to levers that move the business.
You will own reporting end-to-end, from raw data ingestion through final dashboard, ensuring that the work you build gets used, understood, and acted upon.
Your responsibilities will evolve from auditing existing reporting and standardizing dashboards to becoming a trusted analytical partner who recommends action and helps the team see around corners.
Key responsibilities
- Audit existing reporting consumption to identify discrepancies, redundancies, and inconsistencies, and develop a roadmap to standardize reporting.
- Bridge business context and data understanding by learning how assigned verticals make money and identifying key performance levers.
- Execute ad hoc requests with high accuracy and business context while improving dashboard standardization.
- Architect complex LookML models (or equivalent in Power BI / Tableau) with full understanding of downstream impacts.
- Deliver proactive retrospective analyses across experiments, creatives, offers, seasonality, and CAC performance.
- Build trusted working relationships with Yield, Paid Media, and Account Management teams to enable confident self-service analytics.
- Act as the trusted technical owner for assigned verticals from raw data ingestion to final dashboard.
Qualifications
- Minimum 7 years of professional experience in business intelligence or analytics.
- Direct exposure to performance or affiliate marketing.
- Expert SQL skills and comfort with unstructured, complex data to extract insights without clean models.
- Demonstrated experience in reporting ownership, building, standardizing, and driving adoption.
- Ability to connect performance marketing data directly to business levers such as campaign performance, conversion rates, or revenue per session.
- Advanced LookML development experience, or equivalent expertise in Power BI or Tableau.
- Strong analytical rigor, business acumen, communication, and proactive ownership skills.
Benefits
- Base salary of $120,000 to $150,000 per year, paid semi-monthly.
- Profit-sharing bonus and competitive benefits package.
- Opportunity to work in a remote-first team across 18 countries with a South Florida HQ.
Base Salary
- $120,000 to $150,000 per year
- Location: Remote-first team across 18 countries (South Florida HQ)
About the company
Launch Potato is the discovery and conversion company, reaching tens of millions of people every month through brands like FinanceBuzz, All About Cookies, and OnlyInYourState.
We turn attention into real outcomes for our partners by connecting discovery, intent, and performance across category-leading consumer brands in finance, travel, and entertainment.
We operate profitably and bootstrapped with a remote-first culture spanning 18 countries. At Launch Potato, you own outcomes rather than tasks, measuring work by impact in a fast-paced environment that turns change into opportunity.
Application: UpVagas lists this opportunity from the hiring company or its recruitment platform. The application is completed at the original source.
