Lead Data Analyst, Marketing
Launch Potato
Opportunity published from Greenhouse · applications stay with the original hiring source.
About the opportunity
Launch Potato is seeking a Lead BI Developer to own the reporting infrastructure driving decision-making across our Credit Cards, Make Money/Manage Money, Banking, and Marketplace verticals.
You will partner directly with Yield, Paid Media, and Account Management teams to uncover trends, analyze experiments, and connect data directly to business growth and performance.
This role requires owning reporting end-to-end, from raw data ingestion to final dashboards, ensuring your work is actively used and acted upon.
You will transition from technical execution into a proactive analytical partner who helps the team see around corners and make confident, data-driven decisions.
Key responsibilities
- Audit existing reporting consumption, identify discrepancies, and develop a roadmap to standardize reporting across assigned verticals.
- Bridge business context and data understanding by mastering key performance levers and monetization models.
- Architect complex models and execute LookML development with full awareness of downstream impacts.
- Deliver proactive retrospective analyses across experiments, creatives, offers, seasonality, and CAC performance.
- Build trusted working relationships with Yield, Paid Media, and Account Management teams to drive self-service analytics.
- Surface problems early and recommend actionable business solutions rather than just reporting findings.
Qualifications
- Minimum 7 years of experience in business intelligence or analytics with direct exposure to performance or affiliate marketing.
- Expert SQL skills and comfort extracting accurate insights from raw, unstructured, complex data.
- Advanced LookML development experience, or equivalent expertise in Power BI or Tableau.
- Proven track record of end-to-end reporting ownership, from data pipelines to standardized dashboards.
- Strong business acumen, curiosity, and ability to connect data directly to performance marketing levers.
- Excellent communication, collaboration, and stakeholder management skills.
Benefits
- Base salary range of $120,000 to $150,000 per year, paid semi-monthly.
- Profit-sharing bonus and competitive benefits package.
- Remote-first work environment across 18 countries.
Job details
- Location: Remote-first (South Florida HQ)
- Employment type: Full-time
- Experience level: Minimum 7 years
About the company
Launch Potato is the discovery and conversion company, reaching tens of millions of people every month through brands like FinanceBuzz, All About Cookies, and OnlyInYourState.
We turn attention into real outcomes for leading global partners by connecting discovery, intent, and performance in finance, travel, and entertainment.
We operate profitably and bootstrapped with a remote-first team across 18 countries. We measure work by impact and value direct feedback, fast pacing, and continuous growth.
Application: UpVagas lists this opportunity from the hiring company or its recruitment platform. The application is completed at the original source.
