Product Release Marketing Manager
Salesforce
Opportunity published from Workday · applications stay with the original hiring source.
About the opportunity
Salesforce is seeking a Product Marketing Manager to contribute to Missionforce product marketing and content strategy across the Global Public Sector organization.
This downstream product marketing role ensures that new product features, capabilities, and innovations are effectively positioned, communicated, and adopted across government, defense, intelligence, education, and nonprofit customers.
You will translate technical features into clear, compelling public sector value propositions, drive customer adoption, build release content, and manage sales and partner enablement.
Serving as the central coordination point across Product, PMM, Industry, Sales, and Field Marketing, you will fill a critical gap by connecting product roadmaps to field execution and ensuring customers receive the right messaging and assets.
Key responsibilities
- Lead Public Sector positioning and messaging for Salesforce product releases, aligning materials to compliance requirements like FedRAMP and IL5/IL6.
- Develop downstream assets including value propositions, pitch decks, FAQs, demo guidance, and partner-ready summaries.
- Serve as the central point of contact for Global Public Sector content needs across Field Marketing, Industry, Sales, and Partners.
- Assess content performance, identify customer journey gaps, and infuse emerging public sector trends into content strategy.
- Build enablement materials, talk tracks, competitive narratives, and objection-handling guides for sellers, partners, and solution engineers.
- Lead release readiness and cross-functional launch reviews while maintaining a unified release calendar.
- Partner with Product, PMM, Industry, Field Marketing, Sales, and Enablement teams to ensure aligned go-to-market execution.
Qualifications
- 6–10+ years of experience in Product Marketing, Release Marketing, Content Strategy, or Field Marketing.
- Experience marketing technology to the Public Sector or other highly regulated industries preferred.
- Demonstrated ability to translate complex technical concepts into simple, mission-relevant stories.
- Strong content development experience with pitch decks, one-pagers, briefs, and launch assets.
- Highly collaborative with the ability to influence without authority across cross-functional teams.
- Strong analytical orientation with the ability to use product and performance data to inform strategy.
- U.S. citizen (U.S. born or naturalized) who does not hold dual citizenship.
- Agreement to complete a U.S. federal government Minimum Background Investigation (MBI) for a Moderate Public Trust position.
Nice to have
- Experience supporting AMER and international regions.
Benefits
- Time off programs.
- Comprehensive medical, dental, and vision coverage.
- Mental health support.
- Paid parental leave.
- Life and disability insurance.
- 401(k) plan.
- Employee stock purchasing program.
Job Category
Marketing & Communications
- Typical base salary range: $117,400 - $177,600 annually (base salary only, excludes bonus, equity, or benefits).
About the company
Salesforce is the #1 AI CRM, uniting humans and agents to drive customer success. Innovation, trust, and ambition are at the core of everything the company does as it leads workforce transformation in the agentic era.
Application: UpVagas lists this opportunity from the hiring company or its recruitment platform. The application is completed at the original source.
Key details from the source
- Incentive compensation or equity eligibility, where applicable.
Full listing
UpVagas condensed repetitive or legal boilerplate to make this page easier to read. The original hiring source contains the complete job description.
