Senior Manager, Brand Marketing
Accor
Opportunity published from SmartRecruiters · applications stay with the original hiring source.
About the opportunity
The Senior Marketing Manager, Global Raffles Hotels is responsible for supporting and executing global marketing strategies that strengthen brand equity, drive commercial performance, and elevate guest engagement across the Raffles portfolio.
This role leads integrated marketing campaigns, supports hotel openings and key brand initiatives, supports communications efforts, and ensures consistent brand storytelling across all touchpoints.
Working closely with property-level stakeholders, digital, communications, and commercial partners, the Senior Marketing Manager will champion the Raffles brand vision while delivering measurable business results across global markets.
Key responsibilities
- Collaborate and implement annual global marketing plans aligned with brand and business objectives.
- Lead the planning, development, execution, and optimization of global brand campaigns, ensuring alignment with brand positioning and commercial objectives.
- Manage campaign calendars, timelines, and cross-functional stakeholder coordination to deliver key initiatives and brand moments.
- Ensure all marketing initiatives reflect Raffles’ luxury positioning, heritage, and service philosophy in partnership with internal teams and external agencies.
- Provide strategic input on media pitches, editorial opportunities, and thought leadership initiatives aligned with brand priorities.
- Compile and distribute monthly Brand & Marketing Performance Reports highlighting public relations results, marketing performance, and social media metrics.
- Coordinate submissions for industry awards, rankings, and recognition programs to enhance brand prestige and visibility.
- Support new hotel openings, strategic partnerships, luxury brand collaborations, and sponsorship opportunities.
- Manage the global marketing budget, forecasting, budget tracking, invoice processing, and financial reporting.
Qualifications
- 6+ years of experience in marketing and brand management, preferably within luxury hospitality, luxury retail, travel, or lifestyle brands.
- Proven experience managing global or multi-market marketing and communications programs.
- Demonstrated success in brand campaign development, integrated marketing, and stakeholder management.
- Experience working with public relations, creative, media, and digital agencies.
- Strong understanding of luxury consumer behavior, media relations, content strategy, and digital marketing.
- Excellent written, verbal, and presentation skills with exceptional attention to detail.
- Strong project management, analytical, budgeting, and organizational capabilities.
- Ability to manage multiple priorities and work effectively in a fast-paced, global environment.
Job details
- Base salary range: $110,000 - $130,000
Application
UpVagas lists this opportunity from the hiring company or its recruitment platform. The application is completed at the original source.
Key details from the source
- Monitor, analyze, and report on campaign performance, communications effectiveness, and overall brand health metrics to inform future strategies.
Full listing
UpVagas condensed repetitive or legal boilerplate to make this page easier to read. The original hiring source contains the complete job description.
