Senior Optimization Manager
Launch Potato
Opportunity published from Greenhouse · applications stay with the original hiring source.
About the opportunity
Launch Potato is looking for a CRO Execution Specialist to execute high-impact landing page and funnel tests that optimize performance across high-traffic campaigns.
You will bring revenue-driving optimizations to life through hands-on building, multi-variate analysis, launching, and reporting to ensure flawless execution and continuous iteration.
You will own outcomes rather than just tasks, measuring your work by impact in a fast-paced, remote-first environment.
Key responsibilities
- Perform continuous high-impact optimizations across device types and user journeys, including copy, UI/UX, and advertiser order.
- Ensure tests and optimizations are implemented error-free, follow spec, and are tracked accurately with a strong QA mindset.
- Summarize and document test results clearly to inform future optimizations and share learnings with the broader team.
- Partner with optimization leads to move quickly on ideas, reduce bottlenecks, and become the subject matter expert on assigned offer verticals.
- Work cross-functionally across Copy, Design, and Media teams to gather inputs, finalize creative, and prep launches efficiently.
- Create and monitor clear and comprehensive reports that track multiple internal and external KPIs and multi-variable analyses.
- Update copy, layout, and page flows within testing tools or CMS.
Qualifications
- Minimum of 5+ years of experience in a performance marketing or CRO execution role.
- Understanding of direct response mechanics and high-volume testing environments, preferably within verticals such as financial services, home services, insurance, or similar lead-form categories.
- Experience running A/B tests, QA'ing launches, and reporting on test outcomes.
- Solid understanding of what impacts conversion and ability to optimize lead form pages end-to-end through UI/UX savvy.
- Working knowledge of analytics platforms like Google Analytics, Looker, or similar.
- Strong follow-through, task ownership, and ability to balance internal and external pressure to drive competing KPIs.
- Clear communicator with a creative mindset to spot UX friction and suggest improvements based on user behavior.
Benefits
- Base salary ranging from $100,000 to $120,000 per year.
- Profit-sharing bonus.
- Competitive benefits package.
- Opportunity for future compensation increases based on company and personal performance.
Job details
- Base salary: $100,000 - $120,000 per year.
- Location: Remote-first team across 18 countries with a South Florida HQ.
About the company
Launch Potato is the discovery and conversion company, reaching tens of millions of people every month through leading brands such as FinanceBuzz, All About Cookies, and OnlyInYourState.
We turn attention into real outcomes for partners by connecting discovery, intent, and performance across consumer brands in finance, travel, and entertainment.
Operating profitably and bootstrapped, Launch Potato fosters a direct, respectful feedback culture where ordinary people make themselves extraordinary.
Application: UpVagas lists this opportunity from the hiring company or its recruitment platform. The application is completed at the original source.
