Senior Paid Search Manager, Make & Manage Money
Launch Potato
Opportunity published from Greenhouse · applications stay with the original hiring source.
About the opportunity
Launch Potato is seeking a Senior Performance Marketer to own profitable growth across Google and Microsoft for our Make & Manage Money business.
You will independently build campaigns, set strategy, and manage an eight-figure annual media portfolio for our consumer lead generation listicles.
You will drive results by optimizing intent, creative, landing pages, offer selection, partner payouts, and lead quality across competitive affiliate comparison pages and multi-offer marketplaces.
Key responsibilities
- Own strategy, execution, budget allocation, pacing, forecasting, reporting, and profitability for Google and Microsoft portfolios.
- Build campaigns, manage bidding, targeting, conversion signals, exclusions, tracking, and testing discipline across Search, Demand Gen, YouTube, and native inventory.
- Identify primary growth constraints and build a prioritized testing plan across the funnel.
- Collaborate with Sales, Account Management, Yield, Creative, Product, and Analytics to secure required campaign assets and landing page changes.
- Scale Microsoft audience and native inventory, including MSN, as a secondary source alongside Google.
- Test new inventory and platforms with clear hypotheses and defined stopping points.
Qualifications
- Direct ownership and profitable scaling of $10M or more in annual media spend for affiliate or consumer lead generation.
- Hands-on experience buying traffic for competitive affiliate listicles, comparison pages, or multi-offer marketplaces.
- Deep, hands-on expertise in Google Ads or Microsoft Ads, with the range to manage a portfolio across both.
- Strong grasp of affiliate economics, including partner payouts, revenue per click, conversion rates, offer mix, traffic quality, ROAS, and margin.
- Ability to isolate campaign constraints across buying, creative, landing pages, offers, payouts, or measurement.
- Clear, direct communication skills for concise performance updates and cross-functional collaboration.
Nice to have
- Experience running campaigns across multiple consumer categories or variable-payout partner programs.
- Usage of AI and self-serve creative tools to accelerate analysis and asset iteration.
- Familiarity with competitive intelligence tools and regulated consumer categories.
- Experience building playbooks or mentoring other media buyers.
Benefits
- Base salary ranging from $150,000 to $170,000 USD.
- Annual profit-sharing bonus based on company and personal performance.
- Remote-first work environment across 18 countries.
Job details
- Location: Remote (HQ in South Florida)
Salary Range
- $150,000 to $170,000 USD base salary plus annual bonus
About the company
Launch Potato is the discovery and conversion company, reaching tens of millions of people monthly through consumer brands like FinanceBuzz, All About Cookies, and OnlyInYourState. We turn user attention into measurable partner outcomes across finance, travel, and entertainment.
We are a profitable, bootstrapped, and remote-first team operating across 18 countries with a South Florida headquarters. Our culture emphasizes direct feedback, real ownership, and measuring success by impact.
Application: UpVagas lists this opportunity from the hiring company or its recruitment platform. The application is completed at the original source.
