Senior Paid Search Manager, Make & Manage Money
Launch Potato
Opportunity published from Greenhouse · applications stay with the original hiring source.
About the opportunity
- Launch Potato is seeking a performance marketer to own profitable growth across Google and Microsoft for our Make & Manage Money business.
- You will set the strategy, build the campaigns, and run an eight-figure annual media portfolio with the freedom to allocate budget for maximum return
- Our consumer brands and listicles connect people with offers across personal finance, insurance, banking, credit cards, and gaming apps.
- Success requires understanding how intent, creative, landing pages, offer selection, partner payouts, and lead quality work together across the entire funnel.
Key responsibilities
- Own strategy and execution across Google Search, Demand Gen, YouTube, and Microsoft audience and native inventory, including MSN.
- Manage budget allocation, pacing, forecasting, reporting, and profitability for the entire portfolio.
- Develop and execute a prioritized growth plan that identifies business constraints and high-impact tests.
- Collaborate with Sales, Account Management, Yield, Creative, Product, and Analytics to secure necessary campaign resources and optimizations.
- Handle campaign architecture, bidding, targeting, conversion signals, exclusions, tracking, and testing discipline.
- Test new inventory and platforms using clear hypotheses and defined stopping points.
Qualifications
- Direct ownership and a proven track record of profitably scaling affiliate or consumer lead generation with $10M or more in annual media spend.
- Hands-on experience buying traffic for competitive affiliate listicles, comparison pages, or multi-offer marketplaces.
- Strong working knowledge of Google Ads or Microsoft Ads, with the ability to manage a portfolio across both platforms.
- Experience scaling across Search, Display, Demand Gen, YouTube, and native placements.
- Deep understanding of affiliate economics, including partner payouts, revenue per click, conversion rates, offer mix, traffic quality, ROAS, and margin.
- Strong analytical skills to identify constraints across buying, creative, landing pages, offers, payouts, or measurement.
- Clear, direct communication skills for delivering performance updates and strategic recommendations.
Nice to have
- Experience running campaigns across multiple consumer categories or variable-payout partner programs.
- Use of AI and self-serve creative tools to accelerate analysis and asset iteration.
- Familiarity with competitive intelligence tools and regulated consumer categories.
- Experience building playbooks or mentoring other media buyers.
Benefits
- Base salary range of $150,000 to $170,000.
- Annual profit-sharing bonus based on company and personal performance.
- Remote-first work environment spanning 18 countries.
Job details
- Location: Remote-first across 18 countries with a South Florida HQ.
- Compensation: $150,000 to $170,000 base salary plus annual bonus.
About the company
- Launch Potato is the discovery and conversion company, reaching tens of millions of people every month through brands like FinanceBuzz, All About Cookies, and OnlyInYourState.
We turn attention into real outcomes for partners by connecting discovery, intent, and performance across category-leading consumer brands in finance, travel, and entertainment.
- We operate as a profitable and bootstrapped organization with a remote-first team across 18 countries. Our culture emphasizes direct feedback, real ownership of outcomes, and measuring work by impact rather than activity.
Application: UpVagas lists this opportunity from the hiring company or its recruitment platform. The application is completed at the original source.
Key details from the source
- This is a remote-first opportunity requiring direct ownership and profitable scaling of $10M or more a year in paid media for affiliate or consumer lead generation.
Full listing
UpVagas condensed repetitive or legal boilerplate to make this page easier to read. The original hiring source contains the complete job description.
Source transparency. UpVagas organizes information provided by the company or recruitment source. Always review the original listing before submitting personal information.
