Senior Paid Search Manager, Make & Manage Money
Launch Potato
Opportunity published from Greenhouse · applications stay with the original hiring source.
About the opportunity
Launch Potato is seeking a performance marketer to own profitable growth across Google and Microsoft for its Make & Manage Money business.
You will independently build campaigns, set the strategy, and manage an eight-year-annual media portfolio.
Winning in this role requires understanding how intent, creative, landing pages, offer selection, partner payouts, and lead quality work together.
You will own the portfolio across Google and Microsoft, working alongside yield, account management, and creative teams to optimize the entire funnel. This is a remote-first team operating across 18 countries, with a South Florida HQ.
Key responsibilities
- Drive strategy and execution across Google Search, Demand Gen, YouTube, and Microsoft audience and native inventory, including MSN.
- Manage budget allocation, pacing, forecasting, reporting, and portfolio profitability.
- Build a prioritized growth plan that identifies key constraints and high-impact tests.
- Collaborate with Sales, Account Management, Yield, Creative, Product, and Analytics to secure campaign requirements.
- Handle campaign architecture, bidding, targeting, conversion signals, exclusions, tracking, and testing discipline.
- Test new inventory and platforms with clear hypotheses and stopping points.
Qualifications
- Direct ownership of profitably scaling affiliate or consumer lead gen with $10M or more in annual media spend.
- Experience buying traffic for competitive affiliate listicles, comparison pages, or multi-offer marketplaces.
- Hands-on depth in Google Ads or Microsoft Ads, with the capability to manage a portfolio across both.
- Experience scaling across Search, Display, Demand Gen, YouTube, and native placements.
- Strong grasp of affiliate economics, including partner payouts, revenue per click, conversion rates, offer mix, traffic quality, ROAS, and margin.
- Ability to identify constraints across buying, creative, landing pages, offers, payouts, or measurement.
- Clear, direct communication skills for concise performance updates.
Nice to have
- Experience running campaigns across multiple consumer categories or variable-payout partner programs.
- Use of AI and self-serve creative tools to accelerate analysis and asset iteration.
- Familiarity with competitive intelligence tools in regulated consumer categories.
- Experience building playbooks or mentoring other media buyers.
Benefits
- Base salary: $150,000 to $170,000 USD.
- Annual profit-sharing bonus based on company and personal performance.
- Remote-first work environment across 18 countries.
Job details
- Location: Remote
(HQ in South Florida)
- Compensation: $150,000 to $170,000 USD base salary plus annual bonus.
About the company
Launch Potato is the discovery and conversion company, reaching tens of millions of people every month through brands like FinanceBuzz, All About Cookies, and OnlyInYourState. The company turns consumer attention into real outcomes for leading global partners.
Operating profitably and bootstrapped, Launch Potato features a remote-first team across 18 countries.
The mission is to create predictable, high-value customer acquisition at scale by connecting discovery, intent, and performance across category-leading consumer brands in finance, travel, and entertainment.
Application: UpVagas lists this opportunity from the hiring company or its recruitment platform. The application is completed at the original source.
