Senior Paid Search Manager, Make & Manage Money
Launch Potato
Opportunity published from Greenhouse · applications stay with the original hiring source.
About the opportunity
Launch Potato is seeking a performance marketer to own and scale profitable growth across Google and Microsoft for our Make & Manage Money business.
You will independently run an eight-year-old and eight-figure annual media portfolio, managing campaigns that connect consumers with offers across personal finance, insurance, banking, credit cards, and gaming apps.
This remote-first role requires hands-on experience buying traffic to competitive affiliate listicles, comparison pages, or multi-offer marketplaces.
You will work alongside yield, account management, and creative teams to optimize the entire funnel, including payouts, offers, and landing pages.
Key responsibilities
- Own strategy, budget allocation, pacing, forecasting, reporting, and profitability across Google Search, Demand Gen, YouTube, and Microsoft audience and native inventory, including MSN.
- Build campaign architecture, bidding, targeting, conversion signals, exclusions, tracking, and testing discipline.
- Develop a prioritized growth plan that identifies key business constraints and high-impact tests.
- Collaborate with Sales, Account Management, Yield, Creative, Product, and Analytics to secure required campaign assets and landing page updates.
- Test new inventory and platforms using clear hypotheses and strict stopping points.
- Drive growth on Microsoft Ads to establish it as a secondary acquisition channel alongside Google.
Qualifications
- Minimum experience managing and scaling an annual media spend of $10M or more with proven profitability in affiliate or consumer lead generation.
- Hands-on expertise in Google Ads and Microsoft Ads, including buying traffic for competitive affiliate listicles, comparison pages, or multi-offer marketplaces.
- Direct experience scaling campaigns across Search, Display, Demand Gen, YouTube, and native placements.
- Deep understanding of affiliate economics, encompassing partner payouts, revenue per click, conversion rates, offer mix, traffic quality, ROAS, and margin.
- Strong ability to identify systemic constraints across buying, creative, landing pages, offers, payouts, and measurement, driving cross-functional solutions.
- Clear, direct communication skills, with the ability to deliver concise performance updates and actionable recommendations to management.
Nice to have
- Experience managing campaigns across multiple consumer categories or variable-payout partner programs.
- Proficiency in utilizing AI and self-serve creative tools to accelerate analysis and asset iteration.
- Familiarity with competitive intelligence tools and operation within regulated consumer categories.
- Demonstrated history of building playbooks or mentoring other media buyers.
Benefits
- Base salary ranging from $150,000 to $170,000 USD.
- Annual profit-sharing bonus based on company and personal performance.
- Remote-first work environment across 18 countries with a South Florida headquarters.
- Opportunities for rapid career acceleration and professional ownership.
- Integration with an AI-forward workflow stack, including tools like Claude.
Job details
- Location: Remote-first team across 18 countries with a South Florida HQ.
- Employment type: Full-time.
- Compensation: $150,000 to $170,000 USD Base salary plus annual profit-sharing bonus.
About the company
Launch Potato is the discovery and conversion company, reaching tens of millions of people monthly through leading consumer brands like FinanceBuzz, All About Cookies, and OnlyInYourState.
We connect discovery, intent, and performance to drive predictable, high-value customer acquisition at scale in finance, travel, and entertainment.
Operating as a profitable and bootstrapped organization, we value direct feedback, high accountability, and measurable impact. Our remote-first team thrives in a fast-paced environment where ordinary people turn change into extraordinary opportunities.
Application: UpVagas lists this opportunity from the hiring company or its recruitment platform. The application is completed at the original source.
Key details from the source
- We require direct ownership and profitable scaling of $10M or more a year in paid media for affiliate or consumer lead generation.
Full listing
UpVagas condensed repetitive or legal boilerplate to make this page easier to read. The original hiring source contains the complete job description.
